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(More customer reviews)I have had my Sony KDL-40S3000 set up for about a week now and could not be happier! Amazon.com had by far the best price around considering that you get free shipping and pay no tax, and trust me I surfed every online site and retail store for over a month before making my purchase.
I was about to go plasma with Samsung, until I saw it in store and hated the reflective black display and case as well as reading several poor customer reviews. This Sony set has a sexy matte black finish and the screen is clear and reflection free in any lighting! Sony TV's in my book are across the board the best blend of top technology, proven durability and quality as well as sleek cool looks. My family has always owned Sony TV's and have never had even one of them serviced, some still running are over 20 years old!
But back to my new KDL-40S3000..... It's a sure crowd pleaser in any home! As of now, there are no HD broadcast channels in the 1080p format, only 1080i which this TV with the native resolution of 720p displays vividly, so I would advise you to think about this if you are looking at some of Sony's 1080p models that cost a lot more. Along with the fact that because the majority of broadcast channels besides HD channels (1080i) on Digital cable and I believe even Satellite are still in the 480p format, a TV such as this one with 720p resolution will display a cleaner and sharper image than that of a 1080p model. Bottom line... unless you have a Blu-Ray or HD DVD player and want a barely noticeable sharper picture, Go With 720p, you will save money and not be sacrificing anything trust me!
As for features and sound quality, you will be overwhelmed with what Sony brings to the plate. The menu options and settings are extensive but yet fun with Sony's graphical onscreen display, but the picture right of the box is just as impressive. I am a big fan of surround sound systems, but so far I am completely satisfied with the KDL-40S3000's clear and projecting sound quality, and I seriously question the poor remarks from other reviews about this set being deficient in sound. The audio/video inputs and outputs of this set are numerous and the 2 HDMI hook-ups will meet the needs of most home users considering there are also 2 component connections and various other lower quality connections.
So in closing I would recommend the Sony KDL-40S3000 to any and everyone looking to get into the flat-panel market, hands-down!!! Yes, Sony may be a bit more money than comparable sized other brands, but you are paying for top notch quality, engineering, and styling and you will not regret a cent of it! Set your price range, determine the right size and viewing distance for your room and put Sony at the top of your list when shopping Amazon.com for the best price on your flat-panel TV! Good luck and I hope my review has helped. I know a flat-panel is a major purchase and it's worth the time and effort to write a review if you are truly impressed and satisfied to pass on a great experience to others!
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BRAVIA Engine¿ Full Digital Video Processor --- BRAVIA¿ S-Series LCD televisions use Sony's BRAVIA Engine¿ full digital video processor for crisp and clear images. Several special picture enhancement technologies are integrated into the processor to create better gradations and details, enhance contrast, and dynamically improve color. HDMI¿ and PC Connectivity --- Designed for maximum versatility, Sony's BRAVIA S-Series Digital LCD TV line is equipped with a comprehensive range of input interfaces. The HDMI (High-Definition Multimedia Interface) is the first industry-supported, uncompressed, all-digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel digital audio to provide matchless image and sound reproduction. The PC input (HD-15-pin) offers easy connection to your PC, allowing you to use your high resolution BRAVIA S-Series Digital TV as a computer monitor.
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